Minimize Shopping Cart Abandonment
Industry research shows up to 75% of shoppers abandon their online shopping carts before completing the checkout process. I'm not sure how comfortable I am with that statistic, but shopping cart abandonment is a significant problem. Numerous factors influence this rate, but I'll address those that move the lever in the right direction.
- How many steps are in your checkout process?
- Include a progress indicator on each checkout page.
- Provide a link back to the product
- Add pictures inside the basket.
- Provide shipping costs early in the process.
- Show stock availability on the product page
- Make it obvious what to click next
- Make editing the shopping cart easy
- Make it your fault if any
- Show them you're a real entity
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