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Based on the lifestyle of the market segment, have a clear understanding of the various channels customers would be comfortable in using |
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Analyze the partnership, distribution and franchisee model in use and the likely changes due to new multi-channel requirements |
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Do a gap analysis on the existing infrastructure and multi-channel needs |
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Integrate the infrastructure covering the following areas |
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Product Catalog |
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Inventory and Merchandise |
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Pricing |
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POS |
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Shipping |
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After Sales Service |
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Franchisee/ Distributor Integration |
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Promotions and Discounts |
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Some of the technology requirements for IMCR are |
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Online portal having catalogs and shopping on the Internet |
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Integration with mobile phones and hand held devices |
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Secure online payment payments and gateway integration |
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Supplier B2B messaging hubs and extranets |
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Integrated inventory management and product search facilities |
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Usage of messaging standards and protocols like X12, EANCOM, EDIFACT and XML and POS standards like ARTS |
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