Binary Spectrum, a Microsoft Gold certified partner and a member of theSun Partner Advantage Program has years of expertise in designing and developing custom CRM software solutions. In an effort to present our understanding and expertise in the Retail and Healthcare software development space we have prepared these articles. Don't forget to browse through our casestudies section and also our FAQ sections.
As retailers realize that it is economical to retain an existing customer than to acquire a new one, there has been tremendous focus in this area. Customer relationship management and service has seen a total transition from call center and helpdesk based services to more comprehensive and innovative customer loyalty programs and personalized service management. Usage of smart loyalty cards and intelligent shopping carts are all initiatives to woo customers and enhance loyalty. The new areas emerging here are customer retention management and appreciation management.
CRM in retail space is broadly comprised of
Operational CRM, the various activities and actions taken to meet or exceed the customer expectations for the offered product or service.
Analytical CRM, the analysis basis for customer centric initiatives
Response from a geographical location, age group or segments
Cost and benefits of the campaign
Customer loyalty analysis
Reasons for customer attrition
Reasons for customer loyalty
Cross selling
Promoting other products based on the details gathered
Product pricing
Establishing price-sales relationships
Target marketing
Targeting the campaigns and promotions to the specific groups
Market basket analysis to study the affinities between the products
If you are interested in outsourcing software development or would like to find out more about our services and offerings, please get in touch with us. You might want to send us a mail, or simply contact us at info@binaryspectrum.com. A senior member of our customer engagement team will get in touch with you within 24 hours.
