In the current socio economic scenario of globalization, growing middle class spending, expectation of more for less, information technology is not a mere tool for enhanced operational efficiencies; it is seen as a means for survival and a vehicle for competitiveness and growth. The capability to deliver in this environment calls for retailers to have a visionary focus on future with enhanced predictability, a comprehensive understanding of business and its challenges, mastery of the tools available and the right people and partners to forge ahead. Binary Spectrum’s strategy of industry focus is inline with this requirement of the retail industry and we help our customers use information technology to their strategic advantage.
We at Binary Spectrum understand retailer’s needs from a business perspective and help them in overcoming their current challenges and achieve high growth targets through cutting edge and innovative e-business, store operations and supply chain management/ execution solutions..
Our retail solutions cover the entire spectrum of retailing including
Sell Side
Sell side refers to all those activities and functions related to the selection and purchase of products which the customer directly uses.
The following gives a list of the various components on the sell side
Point of Sale (POS) for brick and mortar stores
Catalogs and Product Listing
Search
Content management and data feed integration
Dynamic Pricing and Discounts
Orders
Billing and Consolidation
Shipment and Tracking
Inventory Management
Personalization
Integration with Warehouse/Backoffice, Payment Gateways, Shipment tracking, Market places,search engines.
Buy Side
Buy side refers to all those functions which relate to the procurement of products and business partner integration.
The Buy Side applications include:
Sourcing and Procurement of Products considering
Distribution and Logistics integration
Advanced Planning and Scheduling
Warehouse/Inventory Management
Merchandise and Assortment
Customer Support and Business Development
Costomer support and business development are tools for retaining customer, reinforcement of brand loyalty and growth of business from existing as well as new clientele. The focus is to have timely information and customizability fo support functions.
The various applications on the customer support and businees development include:
After sales service
Customer segmentation and direct sales
Customer Information System
Customer Loyalty
Marketing Management
Product and applications knowledgebase
Data Warehouse
Business Intelligence and Analytics
Data Feed
International Sales
Vendor Marketing
Marketing Web services
. The following are some of the challenges retailers face:
Sell Side
Availability of products on the shelf and no stock outs
Quick checkout process; especially during holiday and festival seasons
Dynamic promotions and discounts
Personalized service and great customer experience
Buy Side
Just in time procurement
Fast and efficient logistics and shipment
Maintenance of optimal inventory
Customer Support and Business Development
Reach, access and efficiency of after sales service
Comprehensiveness, relevance and freshness of customer and transaction data
Effective usage of tools and right analysis
If you are interested in outsourcing software development or would like to find out more about our services and offerings, please get in touch with us. You might want to send us a mail, or simply contact us at info@binaryspectrum.com. A senior member of our customer engagement team will get in touch with you within 24 hours.
